JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://ekomaks.unmermadiun.ac.id/index.php/ekomaks <p><strong>EKOMAKS : Journal of Economics, Management and Accounting</strong> is one of the scientific publication journals published by the Faculty of Economics, Universitas Merdeka Madiun.</p> <p><strong>Journal Of Economics, Management And Accounting</strong> Published twice a year in March and September Contains articles on research results in Economics, Management and Accounting, conceptual studies, critical analysis and book reviews in the fields of Economics, Management and Accounting</p> <p> </p> <p><strong>Ekomaks : Jurnal of Economics, Management, dan Accounting</strong></p> <p><strong>p-ISSN :</strong> <a title="Issn Media Cetak" href="https://issn.brin.go.id/terbit/detail/1348716348" target="_blank" rel="noopener">2302-4747</a></p> <p><strong>e-ISSN </strong> : <a title="Issn Media Online" href="https://issn.brin.go.id/terbit/detail/1492739062" target="_blank" rel="noopener">2580-0043</a></p> <p><strong>Indexed on DOI </strong></p> <p><a id="pub-id::doi" href="https://search.crossref.org/?q=+Jurnal+ekomaks&amp;from_ui=yes" target="_blank" rel="noopener">https://doi.org/10.33319/JEKO</a></p> <p> </p> en-US novy@unmer-madiun.ac.id (Novy Rachma Herawati, SE., MM.) samsu@unmer-madiun.ac.id (Samsu Anhari Faujianto, S.E., M.M.) Sun, 07 Apr 2024 22:49:07 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Pentingnya Penerapan Akuntansi Pesantren Study Pada Pondok Pesantren Madrasah Tarbiyah Islamiyah Tanjung Barulak https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/142 <p>Abstract— <strong><em>Pesantren is a religious institution that needs to have supporting infrastructure within the institution itself in order for pesantren to live a normal life. Precise in meaning is not just common in the field of infrastructure; it also requires consideration of administration and the organization of the kelembangan. The MTI Islamic Boarding School Education Foundation is a non-profit organization for religious education that was founded in the year 1930 and is located beneath the Ministry of Religion. Generally speaking, the NGOs as well as a few students and students as well as government assistance made up the sum of the funding for Islamic boarding schools in question. The purpose of this study is to understand how assurance is carried out regarding the amount of money that is deposited and withdrawn from the MTI pesantren. The study was conducted using a qualitative methodology and involved gathering data over the course of two months, from April to May, and analyzing and analyzing one single study participant, treasurer. From the study's findings, it is possible to infer that</em></strong></p> Sri Adella Fitri, Rumondang Lubis, Soltika Citra, Sri Rahmadani, Wira Julita, Yohana Silvin Copyright (c) 2024 JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://creativecommons.org/licenses/by/4.0 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/142 Sat, 30 Mar 2024 00:00:00 +0700 Analisis Student Engagement Dan Burnout Pada Mahasiswa Politeknik Negeri Manado https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/163 <p><strong><em>The number of attrition increases every year so the competition for job seekers must become increasingly competitive. Although the cumulative achievement index (GPA) is not an absolute guarantee to be used as a reference in looking for work. However, GPA is the administration's initial selection in recruiting employees, so students must have a strategy to be able to achieve a high GPA. One of the efforts made to achieve a high GPA is with good academic achievement. Learning achievement is influenced by internal and external factors. External factors are factors that come from outside the student. Meanwhile, internal factors come from within the student, including engagement and burnout.</em></strong><em> <strong>The aim of this research is to determine the level of student engagement and academic burnout of students. The population in this study were students from the Business Administration Department of Manado State Polytechnic with a sample of 100 students. The sampling method in this research is convenience sampling. The data analysis used is descriptive statistical analysis. The results of this research state that student engagement is in the high category. The highest average score is a feeling of pride among students studying at the Manado State Polytechnic Campus. Meanwhile, the lowest average score is that students are forced to carry out all learning activities on campus because it is considered less interesting. Meanwhile, the level of student burnout is in the medium category. The highest average burnout score is that talking about studies is boring for students. Meanwhile, the lowest students can usually manage the workload related to ongoing studies well</strong>.</em></p> Christine Adriani Karambut, Jacob Tateol Silangen Makapedua, Daisy Iriany Erny Sundah, Grace Joice Silvana Neltje Rumimper Copyright (c) 2024 JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://creativecommons.org/licenses/by/4.0 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/163 Fri, 31 Mar 2023 00:00:00 +0700 Pengaruh Pembiayaan Mudharabah Dan Murabahah Terhadap Profitabilitas BTM Al-Kautsar Kota Makassar 2016-2022 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/151 <p><span class="s16"><span class="bumpedFont20">Abstract</span></span><span class="s17"><span class="bumpedFont20">—</span></span> <span class="s16"><span class="bumpedFont20">Th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> purpos</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> of this study was to d</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">t</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">rmin</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ff</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ct of Mudhar</span></span><span class="s16"><span class="bumpedFont20">abah</span></span> <span class="s16"><span class="bumpedFont20">and</span></span> <span class="s16"><span class="bumpedFont20">Murabahah</span></span> <span class="s16"><span class="bumpedFont20">Financing</span></span> <span class="s16"><span class="bumpedFont20">on</span></span> <span class="s16"><span class="bumpedFont20">th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">Profitability</span></span> <span class="s16"><span class="bumpedFont20">of</span></span> <span class="s16"><span class="bumpedFont20">Baitut</span></span> <span class="s16"><span class="bumpedFont20">Tamwil</span></span> <span class="s16"><span class="bumpedFont20">Muhammadiyah</span></span> <span class="s16"><span class="bumpedFont20">Al-Kautsar. This study us</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">s s</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">condary data, which originat</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">s from th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">financial</span></span> <span class="s16"><span class="bumpedFont20">r</span></span><span class="s16"><span class="bumpedFont20">ep</span></span><span class="s16"><span class="bumpedFont20">orts on mudharabah and murabahah financing publish</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d by BTM Al-</span></span> <span class="s16"><span class="bumpedFont20">Kautsar.</span></span> <span class="s16"><span class="bumpedFont20">This</span></span> <span class="s16"><span class="bumpedFont20">study</span></span> <span class="s16"><span class="bumpedFont20">us</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">s</span></span> <span class="s16"><span class="bumpedFont20">stat</span></span><span class="s16"><span class="bumpedFont20">istical</span></span><span class="s16"><span class="bumpedFont20">analysis,</span></span> <span class="s16"><span class="bumpedFont20">nam</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ly</span></span> <span class="s16"><span class="bumpedFont20">data</span></span> <span class="s16"><span class="bumpedFont20">analysis</span></span> <span class="s16"><span class="bumpedFont20">that</span></span> <span class="s16"><span class="bumpedFont20">tak</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">s</span></span> <span class="s16"><span class="bumpedFont20">into</span></span> <span class="s16"><span class="bumpedFont20">account</span></span> <span class="s16"><span class="bumpedFont20">th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">r</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">lationship</span></span> <span class="s16"><span class="bumpedFont20">b</span></span><span class="s16"><span class="bumpedFont20">etwee</span></span><span class="s16"><span class="bumpedFont20">n</span></span> <span class="s16"><span class="bumpedFont20">th</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">d</span></span><span class="s16"><span class="bumpedFont20">epe</span></span><span class="s16"><span class="bumpedFont20">nd</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">nt</span></span> <span class="s16"><span class="bumpedFont20">variabl</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">(mudharabah</span></span><span class="s16"><span class="bumpedFont20">and</span></span> <span class="s16"><span class="bumpedFont20">murabahah)</span></span> <span class="s16"><span class="bumpedFont20">and</span></span> <span class="s16"><span class="bumpedFont20">th</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">ind</span></span><span class="s16"><span class="bumpedFont20">epende</span></span><span class="s16"><span class="bumpedFont20">nt</span></span> <span class="s16"><span class="bumpedFont20">variabl</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">(profitability)</span></span><span class="s16"><span class="bumpedFont20">with</span></span> <span class="s16"><span class="bumpedFont20">tim</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">s</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ri</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">s</span></span> <span class="s16"><span class="bumpedFont20">data</span></span> <span class="s16"><span class="bumpedFont20">in</span></span> <span class="s16"><span class="bumpedFont20">th</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">2016-2022</span></span> <span class="s16"><span class="bumpedFont20">analysis</span></span> <span class="s16"><span class="bumpedFont20">p</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">riod. Th</span></span><span class="s16"><span class="bumpedFont20">e </span></span><span class="s16"><span class="bumpedFont20">r</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">s</span></span><span class="s16"><span class="bumpedFont20">ults</span></span> <span class="s16"><span class="bumpedFont20">of</span></span> <span class="s16"><span class="bumpedFont20">th</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">mudharabah</span></span> <span class="s16"><span class="bumpedFont20">financing</span></span> <span class="s16"><span class="bumpedFont20">study</span></span> <span class="s16"><span class="bumpedFont20">did</span></span> <span class="s16"><span class="bumpedFont20">not</span></span> <span class="s16"><span class="bumpedFont20">hav</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">a</span></span><span class="s16"><span class="bumpedFont20">significant</span></span> <span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ff</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ct</span></span> <span class="s16"><span class="bumpedFont20">on</span></span> <span class="s16"><span class="bumpedFont20">profitability</span></span> <span class="s16"><span class="bumpedFont20">at</span></span> <span class="s16"><span class="bumpedFont20">BTM</span></span> <span class="s16"><span class="bumpedFont20">Al-Kautsar</span></span> <span class="s16"><span class="bumpedFont20">2016-2022</span></span> <span class="s16"><span class="bumpedFont20">as</span></span> <span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">vid</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">nc</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d</span></span> <span class="s16"><span class="bumpedFont20">by th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> obtai</span></span><span class="s16"><span class="bumpedFont20">ne</span></span><span class="s16"><span class="bumpedFont20">d t </span></span><span class="s16"><span class="bumpedFont20">tabl</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> of 2,776. B</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">caus</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> t count is small</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">r t tabl</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> (0.818 &lt;</span></span> <span class="s16"><span class="bumpedFont20">2.015). th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">n Ho's d</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">cision is acc</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">pt</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d and Ha is r</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">j</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ct</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d</span></span><span class="s16"><span class="bumpedFont20">. Murabahah</span></span> <span class="s16"><span class="bumpedFont20">financing has no significant </span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ff</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ct on profitability at BTM Al-Kautsar 2016-</span></span><span class="s16"><span class="bumpedFont20">2022 as </span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">v</span></span><span class="s16"><span class="bumpedFont20">ide</span></span><span class="s16"><span class="bumpedFont20">nc</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d by th</span></span><span class="s16"><span class="bumpedFont20">e </span></span><span class="s16"><span class="bumpedFont20">obtain</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d t ta</span></span><span class="s16"><span class="bumpedFont20">ble</span></span><span class="s16"><span class="bumpedFont20"> of 2,015. B</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">caus</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">th</span></span><span class="s16"><span class="bumpedFont20">e</span></span> <span class="s16"><span class="bumpedFont20">t count is</span></span> <span class="s16"><span class="bumpedFont20">small</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">r than th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> tabl</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20"> (-0.943 &lt; 2,015). th</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">n Ho's d</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">cision is acc</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">pt</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d and</span></span> <span class="s16"><span class="bumpedFont20">Ha</span></span> <span class="s16"><span class="bumpedFont20">is</span></span> <span class="s16"><span class="bumpedFont20">r</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">j</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">ct</span></span><span class="s16"><span class="bumpedFont20">e</span></span><span class="s16"><span class="bumpedFont20">d.</span></span></p> Andi Ulfa Ardiah Ramadhani Faisal Ulfa, Agusdiwana Suarni, Muhammad Khaedar Sahib Copyright (c) 2024 JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://creativecommons.org/licenses/by/4.0 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/151 Sat, 30 Mar 2024 00:00:00 +0700 Pengaruh Keselamatan dan Kesehatan Kerja (K3) serta Standar Operasional Prosedur (SOP) Terhadap Kinerja Karyawan di PT. PLN (Persero) ULP Paniki https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/157 <p><em>This research aim is to analyze the influence of occupational health and safety variables and standard operating procedures (SOP) on employee performance at PT. PLN (Persero) ULP Paniki. </em><em>Occupational health and safety and SOP implementation are considered to have significant roles in creating a comfortable and effective work environment that supports optimal employee performance. The research employs a quantitative approach and a survey method involving 50 respondents from workers at PT. PLN (Persero) ULP Paniki. The research results show that there is a positive and significant relationship between occupational health and safety variables and employee performance. This finding indicates that the implementation of effective occupational health and safety programs contributes to the increase in employee performance. Furthermore, the analysis results also state that standard operating procedures (SOP) have a strong positive influence on employee performance. Based on these research findings, the recommendations proposed emphasize the need for increased investment in occupational health and safety programs, as well as a more efficient approach in delivering and explaining SOP within the PT. PLN (Persero) ULP Paniki area. Thus, the industry can create a more comfortable and effective work environment that fosters the achievement of optimal employee performance.</em></p> Agnes Tasya Palit, Christien Adriani Karambut, Wingston Markus Jusuf Longdong Copyright (c) 2024 JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://creativecommons.org/licenses/by/4.0 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/157 Sat, 30 Mar 2024 00:00:00 +0700 Pengaruh Pengalaman Kerja, Pelatihan Kerja, Dan Persepsi Terhadap Efektivitas Sistem Informasi Keuangan Daerah Pada Badan Keuangan Dan Aset Daerah Kota Madiun https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/155 <p><em>This study aims to examine the effect of work experience, job training, and perceptions on the effectiveness of regional financial information systems. This type of research is quantitative. Data collection techniques in this study used questionnaires directly to respondents. Respondents in this study were employees of Badan Keuangan dan Aset Daerah Madiun City. Data analysis was performed using multiple linear regression analysis with the SPSS (Statistical Product and Service Solution) version 25 for windows program. The results of the research hypothesis show that the independent variable work experience is 0.026, the independent variable job training is 0.000, the perception variable is 0.004, and the simultaneous test shows a significance value of 0.000. The results of this study indicate that work experience has a positive effect on the effectiveness of regional financial information systems, job training has a positive effect on the effectiveness of regional financial information systems, and perceptions have a positive effect on the effectiveness of regional financial information systems, as well as work experience, job training, and perceptions simultaneously have an effect on the effectiveness of regional financial information systems. Based on the results of this study, it is hoped that the Badan Keuangan dan Aset Daerah of Madiun City will continue to improve training programs for employees and instill positive perceptions in order to provide good output in terms of the effectiveness of the regional financial information system</em>.</p> Afifu Rohman Afandi, Djuwitawati Ratnaningtyas, Arini Wildaniyati Copyright (c) 2024 JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://creativecommons.org/licenses/by/4.0 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/155 Sat, 30 Mar 2024 00:00:00 +0700 Pengaruh Kepuasan Kerja, Komitmen, Dan Budaya Organisasi terhadap Organizational Citizenship behaviour (OCB) https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/156 <p><em>This study aims to determine the effect partially and simultaneously on Job Satisfaction, Commitment and Organizational Culture on Organizational Citizenship Behavior of employees of PT Pos Indonesia branch of Madiun City. The population in this study were employees of PT Pos Indonesia Madiun branch during the study period, totaling 60 people. Sampling using saturated sample technique. The research instrument used a questionnaire. Data analysis techniques used the classical assumption test, multiple linear regression analysis, analysis of the coefficient of determination, and hypothesis testing using the t test and F test. The results showed that partially the Commitment and Organizational Culture variables had an effect on the Organizational Citizenship Behavior of employees of PT Pos Indonesia branch of Madiun City. While the variable job satisfaction partially does not affect Organizational Citizenship Behavior on employees of PT Pos Indonesia branch of Madiun City. Simultaneously Job Satisfaction, Commitment and Organizational Culture have an effect on Organizational Citizenship Behavior of West District Office Employees.</em></p> Michael Trisna Putra, Mintarti Indartini, Ahadiati Rohmatiah Copyright (c) 2024 JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://creativecommons.org/licenses/by/4.0 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/156 Sat, 30 Mar 2024 00:00:00 +0700 The Effect of Marketing Mix on Purchase Decisions for PAS Leather Products in Magetan Regency in 2022 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/158 <p><em>This study aims to analyze the effect of the Marketing Mix on Purchase Decisions for Pas Leather Products in Magetan Regency. This study uses a quantitative approach. The sample of this research is 100 consumers. The method of collecting data is distributing questionnaires given to respondents online. Data analysis using multiple linear analysis. The results of the study explained that (1) the product variable had a positive and significant effect on purchasing decisions, (2) the distribution channel variable had a positive and significant effect on purchasing decisions, (3) the promotion variable had a positive and significant effect on purchasing decisions, (4) the price variable did not positive and significant effect on purchasing decisions. The results of this study can be used as a reference by SMEs for business development, especially in the leather fashion industry</em><em>.</em></p> Fergiawan Alfianto Rizkaputra, Alun Pratama, Wira Ganet Aribowo, Handaru Agnyana Copyright (c) 2024 JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi https://creativecommons.org/licenses/by/4.0 https://ekomaks.unmermadiun.ac.id/index.php/ekomaks/article/view/158 Sat, 30 Mar 2024 00:00:00 +0700